In-game ads are displayed to players by naturally integrating advertising
content into the game, such as rewarded video ads, native ads, or banner ads.
These ads usually offer some form of reward in exchange for players watching the
ads.
We use advanced data analysis tools and user portrait technology to accurately
target your target market. Based on user information such as interests and
geographic location, we can effectively push ads to the user groups most likely
to be interested.
We will carefully design the display of ads to ensure that it does not interfere
with the player's gaming experience and can achieve good publicity effects. For
example, rewarded video ads allow players to choose to watch ads to receive
in-game rewards.
Of course. We encourage customers to provide specific brand guidelines and
creative materials so that we can customize the advertising content according to
your brand image to better convey your brand message.
This depends on a number of factors, including the specific implementation of
the advertising strategy, the size of the target market, and the activity of the
selected gaming platform. Usually, initial results can be observed within a few
days to a few weeks after the ad is launched.
Questions About SEM Advertising Promotion
Search engine marketing (SEM) is a way to increase website traffic and brand
exposure by displaying paid ads on search engine results pages (SERPs). SEM
usually includes paid ranking ads on platforms such as Google Ads and Bing Ads.
Search engine optimization (SEM) is to improve the ranking in natural search
results by optimizing website content and technical structure. In short, SEM is
a paid strategy, while SEM is a free strategy that requires long-term investment
in optimization.
SEM advertising is mainly billed by pay-per-click (CPC), cost-per-thousand
impressions (CPM) or cost-per-action (CPA). The most common of these is the CPC
model, which means that you only pay when users actually click on your ad. The
price depends on the competition level of the keyword and the maximum amount you
are willing to pay for each click.
Choosing the right keywords requires a comprehensive consideration of multiple
factors, including but not limited to relevance, search volume, competition
level, and expected conversion rate. Using tools such as Google Keyword Planner
can help identify potential high-value keywords and evaluate their performance.
In addition, you can also get inspiration by analyzing the keywords used by
competitors.
The success of SEM campaigns can be measured through a series of key performance
indicators (KPIs), such as click-through rate (CTR), conversion rate (CR), cost
per click (CPC), return on investment (ROI), etc. Regularly reviewing this data
and comparing it with the set goals can effectively evaluate the performance of
SEM campaigns and make corresponding adjustments.
A: The time it takes for SEM campaigns to show results varies depending on a
variety of factors, including the size of the budget, the degree of competition
in the target market, and the quality of the selected keywords. Generally
speaking, with the correct setup and optimization, some results may begin to
appear within a few days, but more significant results often take weeks to
months to fully manifest.
